The Stone Mountain Group

Choose a service

Choose your marketing weapon:

Co-Registration

Email Marketing

Pop Up Banner Ads

General Media Buying

Email Marketing

A Proven Performer
Don't confuse email marketing with spam! Email marketing, done properly, is a proven method of generating consumer response. Online email promotions generally have 3 - 5 times the response of a traditional marketing campaign, at a far lower cost. A good opt-in email campaign, with a good offer and sent to a targeted audience, can produce an extremely high return on investment. Some campaigns can run as little as $0.002 ($2.00cpm) per recipient. Compare that to bulk mail charges! And Showcase is a leader in the email field. Whehter you are trying to build up your own email list, or wish to rent one of our lists, we can help you get the word out to interested parties.

A More Receptive Audience
What do most people do with bulk mail offers? Glance at them and then throw them away. That money was just wasted on an uninterested audience. Your targeted email recipient, on the other hand, has already opted in to our email list. They have agreed to receive promotional emails, and have given some information about themselves and their interests. We can target more than 30 "areas of interest", in addition to demographic information such as age, income, gender and place of residence. If they like your offer, they can forward the email to friends and family. They can also save it in their inbox, to revisit later, and bookmark your website. A single email can grow into several sales! There is a great difference that must be recognized between opted-in and opted-out members. It is your responsibility to manage your list with respect. About 1 in 3 people will not notice the opt-out check box and will subscribe to your email list accidentally. It is important to confirm their subscription to weed out the people who really don't want to be on your list.

Services and Pricing
The Stone Mountain Group offers 100% double opt-in email lists, which are managed by reputable professionals. These lists are used to gain the maximum possible response to your email offer! Email campaigns can be either general or targeted, using the information obtained by the subscriber. Generally, targeted campaigns will cost a bit more. Targeting factors can include any or all of the following: Age; gender; areas of interest; place of residence (general region, not specific towns). There is a limit to how narrowly you can target your list and still have the campaign be effective and cost-effective; to set up a targeted campaign, please ask your Showcase representative for assistance!

Build your own email list with people interested in your products and services through co-registration. Opt-in and Opt-out available.

Targeted email campaigns sent to subscribers of permission-based, opt-in email lists. Send your offer to people who really want it!

Banner ads, pop ups and pop unders appear when someone visits a partner website. Targeted and run-of-network options available.

Arrange general media buys, sponsorships, partnerships, or other services to expand and enchance your marketing campaign.